<html><head><meta http-equiv="Content-Type" content="text/html; charset=utf-8"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">Thanks for the feedback, Frank! </div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">I understand your point about not recognizing the shape without the word mark—that was something we struggled with when designing since “airships” or blimps don’t tend to be very recognizable as shapes on their own without being more illustrative than something that works well as a logo. They could easily be mistaken for a torpedo or an unusual American football. Encapsulating the airship in an “A” shape helps give it some visual interest without leaning too hard on the airship shape alone. Also, we wanted to avoid using the airship shape on its own as to avoid brand confusion with Urban Airship.</div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">In terms of simplifying the mark, that is certainly something we can explore. Although, the limited complexity in the mark as it stands gives the airship some dimension, both to suggest the airship shape is round and to reference the negative space you might find in the cutout of a capital “A” letter. The jet was to help give the airship shape some perspective, but we can certainly show it without the jet if thats something people would like to see. </div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class="">-James </div><div class=""><br class=""></div><div><br class=""><blockquote type="cite" class=""><div class="">On Jun 19, 2018, at 12:32 PM, Frank Zdarsky <<a href="mailto:fzdarsky@redhat.com" class="">fzdarsky@redhat.com</a>> wrote:</div><br class="Apple-interchange-newline"><div class=""><div dir="ltr" style="font-family: Helvetica; font-size: 12px; font-style: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px;" class="">Hi James,<div class=""><br class=""></div><div class="">I like the idea of an airship flying across the capital "A". TBH, though, if you hadn't mentioned the airship or added the "airship" wordmark, I wouldn't have recognized it. The logo is also a bit busy for my taste.</div><div class="">Would it make sense to fill the whole airship in the foreground color (of the "A") and just do its outline in the background color? Maybe also leaving out the "jet"?</div><div class=""><br class=""></div><div class="">Cheers -- Frank</div><div class=""><br class=""></div><div class=""><div class="gmail_quote"><div dir="ltr" class="">On Tue, Jun 19, 2018 at 8:48 PM James Cole <<a href="mailto:james@openstack.org" target="_blank" class="">james@openstack.org</a>> wrote:<br class=""></div><blockquote class="gmail_quote" style="margin: 0px 0px 0px 0.8ex; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(204, 204, 204); padding-left: 1ex;"><div style="word-wrap: break-word; line-break: after-white-space;" class=""><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">Hi Airship Crew, </span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">I’m James, a graphic designer with the OpenStack Foundation, and I’ve been working with the Airship leadership team to design a new logo. </span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">The concept is pretty accessible, with an icon of a stylized airship silhouette flying across a capital “A” shape. It works well both stacked and horizontally and in single or multiple colors. The color palette incorporates the teal and sky tones from the current landing page. </span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">I’ve attached a PDF showing the logo in a few different formats, as well as a couple of mockups to show you some practical applications. In case the attached document does not make it do you, you can </span><a href="https://www.dropbox.com/s/zqtnbho6t5j1wg1/Airship_Logo.pdf?dl=0" target="_blank" class="">view it on Dropbox here. </a></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">We’d love to hear your thoughts on this design or if you have any other feedback you think might be important for the Airship brand. </span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">Thank you! </span></div><div style="margin: 0px; font-stretch: normal; line-height: normal; min-height: 14px;" class=""><span style="-webkit-font-kerning: none;" class=""></span><br class=""></div><div style="margin: 0px; font-stretch: normal; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class=""><b class="">James Cole</b></span></div><div style="margin: 0px; font-stretch: normal; font-size: 9px; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">Graphic Designer </span></div><div style="margin: 0px; font-stretch: normal; font-size: 9px; line-height: normal;" class=""><span style="-webkit-font-kerning: none;" class="">OpenStack Foundation </span></div><div class=""><span style="-webkit-font-kerning: none;" class=""><br class=""></span></div><div class=""><span style="-webkit-font-kerning: none;" class=""><br class=""></span></div><div class=""><span style="-webkit-font-kerning: none;" class=""></span></div></div><div style="word-wrap: break-word; line-break: after-white-space;" class=""><div class=""><span style="-webkit-font-kerning: none;" class=""></span></div></div>_______________________________________________<br class="">Airship-discuss mailing list<br class=""><a href="mailto:Airship-discuss@lists.airshipit.org" target="_blank" class="">Airship-discuss@lists.airshipit.org</a><br class=""><a href="http://lists.airshipit.org/cgi-bin/mailman/listinfo/airship-discuss" rel="noreferrer" target="_blank" class="">http://lists.airshipit.org/cgi-bin/mailman/listinfo/airship-discuss</a></blockquote></div><br clear="all" class=""><div class=""><br class=""></div>--<span class="Apple-converted-space"> </span><br class=""><div dir="ltr" class="m_7060962158377888316gmail_signature" data-smartmail="gmail_signature"><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class=""><div dir="ltr" class=""><div class="">Frank Zdarsky | NFV&SDN Technology Strategy, Office of the CTO | Red Hat<br class="">e:<span class="Apple-converted-space"> </span><a href="mailto:fzdarsky@redhat.com" target="_blank" class="">fzdarsky@redhat.com</a><span class="Apple-converted-space"> </span>| irc: fzdarsky@freenode | m: +49 175 82 11 64 4</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></blockquote></div><br class=""></body></html>